International Consumer and Buyer Behavior
To serve the rising demand for understanding International consumer behavior resulting in increased cross border repetitive business which can also support in promulgating future decisions about product creation, design and pricing WTC Jaipur organized a seminar on International Consumer and Buyer Behavior at conference hall, common facility center, EPCH Jodhpur. The seminar provided a strong platform to more than 70 manufacturers from Rajasthan and gave then an opportunity to interact with leading exporters and subject matter experts.
On the occasion, Mr. S. l. Paliwal, Joint Director -Industries Department, Jodhpur briefed on export promotion support schemes of the Govt. of Rajasthan and encouraged all participants “to focus and know well in advance their target market and audience and then invest in marketing tools, social media promotions and promote through promotional schemes.”
Mr. Nirmal Bhandari Chairman, Bhandari Exports said “Understanding consumer behavior is not a rocket science. One of the best approaches is to sell the same way that you buy. Give your own customers the same consideration. Don’t over promise, never under deliver.” Mr. Bhandari also discussed the possibilities of re-development of “Urban Haat”, an exhibition facility to server as an active platform for budding exhibitors in the state.
Session subject matter expert Mr. Nalin Kumar, Trainer – Organizational Behavior, Remarkable Education Jodhpur shared the various strategies to understand International Buyer behavior of consumers. During discussion in one of the strategies he said “The unconflicted buyer is often the most difficult to forestall. These buyers are neither spendthrifts nor tightwads; their buying decisions depend more than anything else on their state of mind at the time of the decision. Such variables cannot be controlled by any means. What drives such a buyer is his psychological, social, and temperamental factors. How you bring them is sometimes most critical to the success of your business.”
The seminar also gave an opportunity to participants to interact with Mr. Kiran V. N., Assistant Director, Development Commissioner office, Jodhpur Division, Ministry of Textiles and Mr. Gaurav Surana, Regional Head, Spices Board of India.
Vote of thanks was proposed by Mr. Navneet Agarwal, Asst. Director -WTC Jaipur.
left to right starting second, left to right Mr. Nalin Kumar, Trainer – Organizational Behavior, Remarkable Education Jodhpur, Mr. S. l. Paliwal, Joint Director -Industries Department, Jodhpur, Mr. Nirmal Bhandari Chairman, Bhandari Exports, Mr. Priyesh Bhandari, CEO, MCB Exports, Mr. Gaurav Surana, Regional Head, Spices Board of India, Mr. Navneet Agarwal, Asst. Director -WTC Jaipur and Mr. Kiran V. N., Assistant Director, Development Commissioner office, Jodhpur Division, Ministry of Textiles